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Social media theory and communications practice

UB Augsburg catalogue (1/1)

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Social media theory and communications practice

Author: Lehmann, Whitney  
Place of publ., Publisher, Year of publ.: New York ; London, Routledge, Taylor & Francis Group, 2024
Extent: xiii, 205 Seiten
ISBN: 9781032186832 , 9781032185873
GND Subject headings: Neue Medien , Social Media , Kommunikation
Shelfmark: 12/AP 15965 L523
   
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Author: Lehmann, Whitney   Fragezeichen
Main Title: Social media theory and communications practice
by: Whitney Lehmann
Place of publ.: New York ; London
Publisher: Routledge, Taylor & Francis Group
Year of publ.: 2024
Extent: xiii, 205 Seiten
Abstract: "Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"--
Other edition entry: Erscheint auch als
_Note: Online-Ausgabe
_ISBN: 978-1-003-25573-4
ISBN: 9781032186832
ISBN: 9781032185873
GND Subject headings Neue Medien   Fragezeichen ; Social Media   Fragezeichen ; Kommunikation
Subject: Social media Communication Public relations
RVK Classification Nr.:
RVK Classification Nr.:
Language: English
Country: xxu||| | ||||||||
Local key: si
URL Table of contents: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034566...
URL Abstract: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034566...
ID-Nr. B3Kat: BV049304921
Shelfmark: 12/AP 15965 L523